If the “build it and they will come” approach worked, then all 60,000 songs uploaded to Spotify PER DAY would be successful. Here are 5 things you need to have BEFORE getting your song recorded and produced…
Know Who You Are
You have a unique calling (maybe not even in music). Not everyone is supposed to be a massive commercial success, and not every artists is supposed to be a vibe-y indie thing. Do you…better than anyone else can.
Build Your Tribe
Out of nearly 8 billion people on earth, you only need 1,000 people to pay you $100 per year in order to make six figures. Where your uniqueness meets their need for music is how you find your tribe. Make music that serves them.
Have A Content Plan
If you’re going to spend thousands of dollars on one song, make sure you are able to make multiple pieces of shareable content form that one song. And then have a long-term plan to continue a steady drop of songs over time. A music career is a marathon, not a sprint.
Raise Your Song-Bar
Please don’t, by default, record the latest song you wrote. Co-write a batch of songs and choose the obvious diamond of the bunch. Everything in music rises and falls on great songs. Make sure you only record remarkable songs worth sharing.
Know Your Marketing Strategy
Whether you do it yourself, or hire a marketing firm (i.e. my bro Wisdom’s company, Marketing With Wisdom), you need to know how other people will find out about your new music. Is anyone sitting around waiting for it?